Context
happened the 10/02/10 in Paris and was invited by Sylvain who is already part of the group and read few books of the book list.
Main topics
Discussion on speed reading
Competitive Strategy
- by Porter
- 5 forces
- CSR
- ...
- book structure in presentation of the model then use case applying it in different contexts
Made To Stick
- S : Simple
- U : Unexpected
- C : Concrete
- C : Credible
- E : Emotional
- S : Story
Made To Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
HBR use case on HR tipping the chairman on the new CEO
- Time for an End Run? by Bronwyn Fryer, Harvard Business Review November 2009
- post scandal situation
- is it her role
- ...
Discussion on startup
- early feedback from users
- mockup
See also
replace by a fixed list for the trail
To do
- sum up (after review with Paola)
- twitter with the MBE hashtag and this page
- cf http://twitter.com/BusinessEdu