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Incorporating a set of services, each producing traces (implicit and explicit usage) in order to be used by the selection/retention mechanism following the principles of CAEE in order to suggest new services to users based on their own process of creation (eventually suggesting improvement to the process itself), what their peers use and what the phylogenic view suggest.
Based on measures (to produce), users should be able to create with more efficiency using always more efficient cognitive tools (services).
PS : this itself follows the Drive that is supposed to be inescapable in an evolutionary environment.