MyGPSguide
Team
Initiator : phan_tom_99?
Adviser : Fabien
Vision
Why are we doing MyGPSguide ?
- To have a huge boat on the shore of Ibiza !
Strategy
How do we plan to reach our vision ?
- Integrate social events into a live time and positionnal system
- Target the segment of the population most likely to use this type of device
- determine precisely their needs regarding events (price, location, ...)
- determine how they consume information
- market for this segment and this segment only
- repeat step 1 for the next most interesting segment
Core competency
What is our main skill ?
Business Model
How are we going to financially fuel the organization to reach our vision ?
- contracts with manufacturers ? resellers ?
Classical BM
- Directly charge user
- Advertisement
- Middle man facilitating exchange by providing a safe data carrier
- Reseller using refined data by analyzing
- Donation (really different from directly charging user ?)
Adapted BM
- How can we make a BM that will use the strenghts of our position in this market ?
Marketing
How do we plan to make us known ?
- Make fashionable events that can ONLY be find through this system
- Invitation-only style, especially adapted on high-class segment
Inspirations
- First mash-up that mapped Craiglist flats on GoogleMap
Events to participate too
Where can I meet similar-minded peopel ?
People to connect with
Who would like to help with this project ?
- Guillaume as he has worked on related products with Carrefour
- Fabien as he is working on idea management for start-ups
Links to explore
Alternatives to perpetually study carefully
- "Acura" Advance car manufacturer (advertisement in the USA during summer 2008)
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