Never Eat Alone by Keith Ferrazzi with Tahl Raz - ISBN 0385512058 - Random House 2005


Started at chapter 24, for previous notes on chapters 1 to 23 see my dedicated mind-map

  • creation of buzz
    • understand the goal of the journalists
      • providing information with a specific viewpoint
        • "they need you as much as you need them." (p241)
      • learn (and eventually draw, map) the media landscape
    • being gradual, starting small to start the fire then make it grow, incrementaly
    • distinct message
    • sense of urgency else "your article will wait" (p237)
      • link your message to the current news and trends
    • be as brief as clear
      • "Pick the three most interesting points about your story and make them fast, make them colorful, and make them catchy." (p243)
    • "your circle of friends, colleagues, clients, and customers is the most powerful vehicle you've got to get the word out about what you do." (p245)
    • "Dr. David McClelland of Harvard University researched the qualities and characteristics of high achievers in our society. What he found was that your choice of a "reference group," the people you hang out with, was an important factor in determining your future success or failure." (p276)
    • "loyalty matters. But not when it means sacrificing your principles" (p284)
    • "your determination to connect with others should never come at the expense of your values. In fact, your network of colleagues and friends, if chosen wisely, can help you fight for causes you believe in." (p285)

See also

(:new_vocabulary_start:) dint vintners sleuthing seep ire testy quilt (:new_vocabulary_end:)

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