• Have you or your audiences been experiencing Mobile Augmented Reality App Fatigue? Are you looking for an alternative to pointing people to their app store where they must download an app for every object or place that could be discovered or revealed in more depth and with engaging AR experiences?
  • Are you one of the millions of content or experience creators who seeks to provide greater value and share you or your company’s knowledge, data or instructions in context in the most intuitive and lightweight manner with the lowest possible friction and without losing control?
  • Have you been envisaging ways to combine digital assets from multiple sources into a single, easy to manage, coherent window overlaying the real world?

The answer is coming

We are at the cusp of a new era in which a standards-compliant web browser will replace the need for (or be complementary to) native AR apps as they are being published today. A web browser is all that will be needed for the delivery of fully interactive, rich and rewarding AR experiences to users holding a variety of AR display devices.

What are we waiting for?

Between now and when AR will be just as natural for users as 2D text on a page is today, Web developers will learn how to author experiences (for use in the real world that will include 3D) and AR developers will learn/get used to designing experiences for audiences who use only a Web browser as their AR experience viewer.

Wait no more

Everyone who wants or needs to get a jump start on this exciting frontier of our digital era should participate in the first Web-based AR Hackathon June 1-2 in San Francisco California.

During this hackathon, creators of all levels will form teams and collaborate on making AR experiences which can be viewed in these browsers.


  • Microsoft Reactor Space

680 Folsom St #145, San Francisco, CA 94107, USA

View Larger Map


Challenges You and your team will be invited to prepare your best AR experiences in one of the following five challenge categories.


Teams choosing this challenge will illustrate the use of AR by health professionals (capture of real world conditions, AR-assisted diagnosis, treatment in any clinical setting), and/or any rehabilitation or wellness use cases.

Architecture & Construction

Teams choosing this challenge will identify a specific public space in the Microsoft Reactor space (where the hackathon is being hosted) and design experiences that demonstrate the use of AR by professionals performing tasks in building, maintaining or repairing the built environment.


Teams choosing this challenge will select an object of any type or dimension, or a catalog of any products and design experiences that demonstrate use of AR for shopping and e-commerce.

Public Sector & Defense

Teams choosing this challenge will identify a public place or facility near the hackathon venue and an open data set. Using these assets and digital content of their choice the team will design experiences that demonstrate use of AR for citizens or professional managers in any level of government of cities.


Teams choosing this challenge will identify a real world learning opportunity and demonstrate the use of AR to convey information and/or to teach about complex topics.


Does your organization seek to support the Web-based AR hackathon? We welcome many forms of support and contributions to the success of this hackathon. If you would like to be recognized on this web site and at the hackathon we suggest:

  • Donate a gift (monetary or other) for prizes to challenge winners
  • Donate hardware and software for hackathon participant use and as a prize for one or more categories
  • Sponsor a meal and/or beverages (to lower the barrier to entry that the normal registration fee may be for some participants)

Sponsors will have their logos on this site and their contributions recognized on site and on this site.

Community Supporters

the biggest thanks to our wonderful immersive web community

Frequently Asked Questions

  • What is a hackathon?
    • Hackathons have long been staple events in the Technology Industry since the late 1990s. A Hackathon is an intense event that brings together computer programmers like software developers, graphic designers and user interface specialists along with industry process experts and professionals to identify issues and create software solutions, usually within a weekend.
  • Who should attend?
    • Tech Developers – We need tech ninjas, makers, game programmers, and rebels that code. Come to hack with new hardware and tech all in the name of doing something crazy and fantastic–and helpful. UI/UX Designers – We need people like you to make everything look beautiful, work intuitively, and create a stellar user experience. Great applications require great design.
  • What do I bring?
    • This is a very hands-on and grassroots event. Bring your laptops, mobile phones, Kinects, Oculus Rifts, Leap Motions, wearable computing devices, to whatever inspires you but above all, your energy and your brain! Don’t worry if you forget something, there will be tons of stuff to do.
  • What is the goal of the hackathon?
    • We want to create an environment that embraces new ideas and technology solutions using immersive web technologies. A place where technology designers and developers can come to help industries, and a safe zone for R&D teams to geek out without having to worry about failure or affecting a company’s bottom line. We know it takes longer than a weekend to build great solutions, but this is ample time to form teams of good people and begin creating great solutions.
  • How do I form or join a team and why?
    • We hope teams at the hackathon will form around problems expressed by participating professionals or the provided hack categories. We do encourage participants to start forming teams before the event. If you would like to start a team or are looking for a team to join, be sure to attend the Friday evening mixer or make an announcement at the opening ceremony of the event on Saturday. You can also propose or join a team via our forum, Meetup Community, Facebook page, and LinkedIn group.
  • Are there prizes for the hack categories?
    • We are able to provide prizes thanks to our sponsors!
  • Who owns my project & IP?
    • The team that develops the project is the owner of the project and IP. We do encourage sharing of code with others in the community or making code open source but it is not required to participate in the event.
  • Is there reimbursement for travel?
    • No, we do not offer any reimbursement for travel expenses.
  • Is there a hackathon Code of Conduct?
    • Yes, see it here.

the hackathon for augmented reality & immersive web technologies