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Context

happened the 10/02/10 in Paris and was invited by Sylvain who is already part of the group and read few books of the book list.

Main topics

Discussion on speed reading

• shared resources for online books
• mindmaps
• limitations of "mechanical optimization" (turning page in such or such way)
• Knowledge
• Cognition#ReadingTechniques

Competitive Strategy

• by Porter
• 5 forces
• CSR
• ...
• book structure in presentation of the model then use case applying it in different contexts

Made To Stick

• S : Simple
• U : Unexpected
• C : Concrete
• C : Credible
• E : Emotional
• S : Story

Made To Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

HBR use case on HR tipping the chairman on the new CEO

• Time for an End Run? by Bronwyn Fryer, Harvard Business Review November 2009
• post scandal situation
• is it her role
• ...

Discussion on startup

• early feedback from users
  • GetSatisfcation
• mockup
  • Balsamiq

See also

• My Business Education en quelques slides My Business Education

To do

1. sum up (after review with Paola)
2. twitter with the MBE hashtag and this page
   1. cf http://twitter.com/BusinessEdu

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LAST TWEET

• utopiah: Don't Be Evil? http://www.youtube.com/watch?v=Ouof1OzhL8k ConsumerWatchdog September 02, 2010 #video #google #privacy

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