MBE 08 {Events}

Speciale Business Models

Business models

Propre approche

• Decouvert suite a
  • Creativity and Innovation: Larry Keeley UCTV 2005 indiquant que l'innovation ne se limite pas au produit ou au process
  • The Business Model Ontology de Alexander Osterwalder, these a HEC Lausanne 2004 travaillant sur la formalisation de business model y compris dans le but de pouvoir utiliser des sytemes de simulations (type iThink ou OpenModelica)
• Definition
  • outil strategique ayant le juste niveau de description entre "je vends un produit a des clients" et des tonnes de documents formalises et des connaissances non formalises dans l'entreprise.
  • cartographie, le dessus de la pile solidement construite

Presentation par Dolaur

• differnet ave cle business plan
  • mise en oeuvre du business modele
• 1 outil pour etudier, comprendre, construire, ...
  • eclater activite, simplifier, par categorie, ...
• importance de l'innovation et de la modularite
  • principes fondateurs, pas que combinatoire
• effort de visualization (visual thinking)
  • rendre tangible
  • X-Plame
  • Rapid Viz : A New Method for the Rapid Visualization
• 4 steps do epiphanie
  • zoom sur la section customer segment
• pattern
  • abstraction de structure
  • long traine, ...
  • plus de capacite d'innovation/construction
• importance de la perspective du client
• ideation
  • cf notre discussion accepter l'echec durant MBE06
  • prototyping
    • Palm Pilot prototyping by Hawkins in The Myths Of Innovation
• strategie
  • 5 forces by Porter
  • Blue Ocean Strategy
• presentation du canvas
  • block par block en justifiant l'ordre

Workshop

Fait en deux groupes en choisissant pour faire simple 2 entreprises connues.

Nintendo

• cf image

Google

• cf notes de Sylvain

Retour sur la methode

• ...

Concepts clefs

• Wikipedia:Business model#Examples
• Wikipedia:Freebie marketing also known as the razor and blades business model
• Wikipedia:Business Model Canvas
  • Wikipedia:Special:Contributions/Aosterwalder
• Wikipedia:Category:Business models
• Wikipedia:Two-sided market

Outils

Version amelioree a http://wiki.mybusinesseducation.fr/SujetsClefs/BusinessModel (fait avec Cookbook:RowspanInSimpleTables ).

Etude de cas : Reinventing Your Business Model

by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann, Harvard Business Review December 2008

• Fleet Management tool management system by Hilti
• Nano 'Superdrive' by Tata
• XIAMETER brand Silicones from Dow Corning

Liens decouverts precedement

• Why Accountants Don't Run Startups by Steve Blank, April 2010
  • slide 7" Business Model found " for Small Business Startups
• DIBarCamp
  • business model generation (#bmgen on twitter)
  • Sizing the White Space by Innosight
  • Business Model Examples by Anders Sundelin
• MBE05
  • livre achete par Dolaur
  • http://www.businessmodelhub.com/
  • Alex Osterwalder on Business Model Innovation Alexander
  • Business Model Alchemist
  • BM|DESIGN|ER A tool to help create and share Business Models using the Business Model Ontology Canvas.
  • Board Of Innovation Business and revenue model innovation
• Cartoon: Acquired tastes Noise to Signal Cartoon July 2010
  • "Of course, our ultimate goal is to get acquired by Google."

A faire

1. partager
   1. http://www.squeezedbooks.com/
   2. http://www.wikisummaries.org/
      1. http://www.wikisummaries.org/Category:Business%2C_Investing%2C_Finance
   3. with Dolaur RSA Animate designed by CognitiveMedia
2. proposer a Franck, Sylvain, Dolaur, ... une session "strategic IT : What B-School should teach the geeks"
   1. cf Slideshows#StrategicIT
3. verifier MemoryRecipe#EventPreparation

A decouvrir

• 3 Tools To Visualize Your Start-up’s Business Model The Board Of Innovation April 2010
• Introductions at #bmgenTO, Business Model Generation Toronto 2009
• Business Models Knowledge Fair organized by Business Models Inc, 2009
• Mark Ain Business Model Workshop 1: "Idea Generation" by Dennis Kessler, University of Rochester 2010
• Disruptive Models by Alex Osterwalder, ULURU Amsterdam 2008
• Free Software Business Models, Jim Kingdon 1997
• Business Models of Opensource and Free Software, faberNovel 2007

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