Hypothesis Lean Launchpad Canvas
for Lean Launchpad
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Test hypotheses:
- Channel: innovation market places who get a share of the price have an incentive to see their announces displayed, others can be discovered through economical intelligence means
- (Customer: )
- (Problem: )
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| Test hypothesis:
- Product: website providing the best task for innovation market places workers
- Market Type: emerging as the infrastructure becomes available and the popularity of innovation market places increase
- Competitive: existing innovation marketplaces, existing traditional job market
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| Test hypothesis:
- Demand creation: demonstrating increasing understanding of the needs each have regarding feature distinguishing relevant tasks from non-relevant ones and their explicit goal, e.g. showing a percentage of successful searches or a decreasing time from visit to task chosen or a growing income
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| Test hypothesis:
- Problem: innovation markets are growing in number and size thus creating frictions for people wanting to work in them
- Customer: recurrent payers would benefit from having frequent updates based on longer term history of their previous tasks
- User: wonder if they could switch part of their time to work on for remotely in innovation market
- Payer: part of the convinced user spend so much time on those innovation market that they are ready to pay for find the tasks they are qualified for faster
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| Agile Development Customer Development Team
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| Test hypothesis:
- Channel: a significant part of workers regularly use social networks (forum, blogs, etc) to exchange feedback on tasks or marketplaces and overall to socialize (like the coffee machine at the office), traditional job market websites, newspapers section dedicated to jobs.
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| Test hypothesis:
- Size of Opportunity/Market: there is more than 10 English speaking innovation market places (
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- Validate Business Model: there is an increasing amount of workers being frustrated by this growing amount and looking for a solution in order to spend more time earning money and less looking for the task
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| Test hypothesis:
- Pricing model/Pricing: users are ready to share a part of their revenue if it is clearly and numerically display that it is worth it, consequently only users who know they will earn more and are conscious that the cost of searching is neither negligible nor random (including missed opportunities). First uses could be "tip" based.
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(Lean) Canvas
| Probleme: | Solution: | Votre Proposition De Valeur Unique: | Avantage Concurrentiel Majeur: | Segments Clients Utilisateurs: |
| difficulte de faire se rencontrer seeker/solver en particulier du a la vitesse et a des differences de prix | aggregation/integration, filtrage/qualification (hors MVP), statistique/analyse (hors MVP) | Trouver plus d'offres plus rapidement sur tous les marches. | reseau social specialise (risque de collusion), statistiques d'utilisation | seekers (hypothese que ceux-ci ne cherchent pas forcement a optimiser), broker (hypothese de cout trop eleve), solvers |
| Alliances: | Actives Cles: | | Canaux: | |
| | mettre a disposition les nouveaux marches, etre plus rapide (hors MVP), affiner la qualification (hors MVP) | | | |
| Couts De Realisation: | Revenus: |
| veille, developpement, acquisition de clients | |
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