The Four Steps to the Epiphany by Steve Blanks - ISBN 0976470705 - CafePress 2006
Describe in a sentences or two what motivated me to read this book.
Seems like the ontogenesis/corticogenesis problem : imaginating that the current system "has always been in this state" and (wrongly) applying it to corporations.
Consider MBE "mise en situ" as an exercise
- 1 The path to disaster: The product development model
- you do not know what the product is and your consider your founding hypothesis as an axiom that requires no proof
- sweat does not equal value and customers trump technology
- 2 The path to epiphany: the customer development model
- the feedback loop should include the "real world"
- 3 Customer discovery
- leverage whoever you can knowing that early adopters are a specific kind of adopters
- "earlyangelists" are smarter than you
- 4 Customer validation
- test cheap
- test cheaper
- test even cheaper!
- 5 Customer creation
- 6 Company building
Overall remarks and questions
- a strong social network
- to discuss with earlyvangelists
- a strong reputation
- to actually be able to sell a product that does not exist yet (not even an MVP)
- Seedea:SeedeaProtected/Leads seems like a sale roadmap but not a list of earlyvangelists!
So in the end, it was about X and was based on Y.
Point A, B and C are debatable because of e, f and j.
Draw a schema (using PmGraphViz or another solution) of the situation of the area in the studied domain after having read the book. Link it to the pre-reading model and align the two to help easy comparison.
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