Fabien Benetou's PIM | ReadingNotes / BusinessModelGeneration

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder, Yves Pigneur - ISBN 0470876417 - Wiley 2010

Motivation

Thinking that one could innovate not solely through a new product or service but also through the economical means to make it realistic. Read the main author 2004 Ph.D thesis thinking then that formalism could be used to algorithmically generate new business models (BM).

Pre-reading model

Draw a schema (using PmGraphViz or another solution) of the situation of the area in the studied domain before having read the book.

Reading

1 Canvas
- Definition of a Business Model
- The 9 Building Blocks
- The Business Model Canvas
2 Patterns
- Unbundling Business Models
- The Long Tail
- Multi-Sided Platforms
- FREE as a Business Model
- Open Business Models
3 Design
- Customer Insights
- Ideation
- Visual Thinking
- Prototyping
- Storytellin
- Scenarios
4 Strategy
- Business Model Environment
- Evaluating Business Models
- Business Model Perspective on Blue Ocean Strategy
- Managing Multiple Business Models
5 Process
- Business Model Design Process
Outlook
- Outlook

Overall remarks and questions

this? that?

Synthesis

So in the end, it was about X and was based on Y.

Critics

Point A, B and C are debatable because of e, f and j.

Vocabulary

(:new_vocabulary_start:) new_word (:new_vocabulary_end:)

Post-reading model

Draw a schema (using PmGraphViz or another solution) of the situation of the area in the studied domain after having read the book. Link it to the pre-reading model and align the two to help easy comparison.

Business Model Generation {ReadingNotes}